I heard this today and was struck by it.

Being of a compulsive perfectionistic nature I guess this was inevitable.

So how does this relates to sales copy?

Well here’s the connection…

There will aways be someone with more sales, more success and more money etc.

Someone who is always beating you in the moment.

It can be hard for the ego to take but in the end what does it really matter.

What does matters is that you enjoy what you do and are excited by it.

Weave this into you copy and watch the sales roll in….

Saw this phrase today and loved it.

So much of getting people to take that next step in a sales letter all the way down to hitting that

“Buy button” is about creating curiosity all the time.

As humans we are hard wired to be curious.

Probably something to do with evolution.

In sales copy you can keep people glued to your page using curiosity and you can smoother your bullets with curiosity to really make those benefits shine.  

The sales will soon come knocking on the door.

 

Well at least a thousand dollars I’d say…

When you are writing copy you have to remember that you are not face to face with your Customer.

They have nothing to hold or see or touch.

You will have to provide that for them in your writing.

Make sure you appeal to their senses in your language and you will glue the sale together easily…

Sounds kind a harsh but it’s so true.

Some of the best performing products I see on Clickbank are in those areas where people can simply not help but buy because they are in so much distress.

Areas like psoriasis and premature ejaculation come to mind.

When you are operating in these sectors you don’t need to be as good a sales person and you don’t need to try as hard.

Their pain becomes your profit in jig time.

Persuading someone to do something for you is probably the most valuable life skill that you can possess.

After all, we depend on each other for all kinds of sustenance so the skill of persuasion is one that worth spending time mastering whether we are selling goods and services or not.

There is lots of marketing material that talk about finding out what people want but one thing that is often overlooked is what people value or what’s really important to them in order to make a buying decision.

Often times what people truly value is lurking underneath what we think they want.

Some savvy but suspect marketers in the internet marketing field have tapped into the fact that people value something new, something snazzy or some new method for making money online that has not been discovered before.

You can see this reflected in some of the slicker video sales pages that grease the IM world right now.

Underneath value though is the deeper value that people have to get maximum reward for minimum work and perhaps the need to be entertained by something different…

To be hones I haven’t got to the bottom of it yet…

But one thing is for sure…

Study your market and find out what they truly value and you will be on your way to tapping into their wallets at the same time…

It strikes me that there are a lot of internet marketers these days with ADD and this is holding many of us back.

As we trip ahead looking for the latest and greatest way to make money online many of the old methods to money that actually work are seen as “old school” and are thereby consigned to waste bin.

But the fact is that things like proper niche selection, and some of the traditional traffic driving methods like article marketing, blogging and making videos still work.

So slow down, smell the flowers and stop believing that only the latest method that you have online to make money is going to make you rich.


Kind of a play on that film” field of dreams” but here is the general idea.

If you want to improve your marketing efforts and get more Mullah in your wallet, take note of the language that your market uses.

The words and phrases here are the “keys to the kingdom” so to speak.

These words and phrase will whisper to you the quickest route to get your customers to hand over their money and make life sweeter for you.

Talk to your customers using the words and phrases that they using when describing their problem and they will feel like you understand them and their pain.

Look especially for the words that they use most often.

When you connect like this you are literally minutes from the money.

Can you smell it??

The money that is…

Words have more power than we give them credit for.

Sticks and stones may break bones but words can destroy you if uttered by the right person at the right time.

They can also build you up and give you courage that you never felt that you had.

Word can move people to action or keep them stuck in inaction. You can turn people on or off with simple words.

Next time you write your copy, consider the power of the words that you are using to get your sales message across.

Are you telling people they will “learn something” instead of “discovering” something?

Are you “showing” people something or “revealing” it.

Are you using the same words that your customers use to talk about and express pain?

You can harness the power of words to really connect with your reader and get them in buying mode.

Till the next time people

Somewhere in the Ghetto back in 1973 a young boy was born called Peter. This Boy was born to write sales copy.

Well not really-I wasn’t born in a Ghetto but I do believe I was born to write copy.

Words have always fascinated me and so has selling and psychology, so writing sales copy for me is one of the most fulfilling things that I can do.

I cannot explain the level of energy, enthusiasm and fun I have doing it.

It’s why I will go the extra mile and put in the extra effort in to make your copy sell.

If you’re looking for someone to write your sales copy at the moment, make sure to find what you think is a copywriter that is born to it and not one who is doing it to make a quick a buck.

The enthusiasm, interest and passion will spill out on the page and ignite your sales.

Talk soon

Peter

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