Author: wolfspirt
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Never Stopping On The Road To Better Conversions…
Posted on September 29, 2015 by wolfspirtWhen you hire a sales copy writer...some guys will just fire a sales page at you and leave you to it. GREAT conversions come from persistence though. in other words...constantly tweaking and testing sales copy. That's What I did for my client James Francis recently. I worked constantly on his oto after his opt-in until he got the results he...
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What Your Market Really Wants…
Posted on August 5, 2015 by wolfspirtWhat Your Market Really Wants: If you want your sales messages to convert you have to dig down and find out what your market really wants. You may think you know-but many marketers do not. You have to do some detective work to really find out what they want. For instance in the women’s dating niche- they want the guy...
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Sales Copy And Standup Comedy Collide…
Posted on August 2, 2015 by wolfspirtSales Copy And Standup Comedy Collide… Just this week, I did my first stand up gig. We mega-scary – but got through it. The funniness came through (at least I thought so lol)….they laughed…thank god. When I was putting together my set, my sales copy knowledge helped quite a bit. Here’s how… I used some time tested rules in writing...
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Getting Started…Leads That Sell…
Posted on July 25, 2015 by wolfspirtAfter the headline, the opening is the most important part when it comes to the success of your sales message. Playing around with different openings after the headline can make a massive difference to your conversion rates. Here are some tried and tested openings you can try out. 1) If you’re like me… This one builds rapport and connection from...
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My Stupid Sales Letter Won’t Sell-Why?
Posted on July 24, 2015 by wolfspirtPeople come to me all the time with sales letters that don’t sell. Here are some questions you can ask yourself straight away to get an idea why your sales letter may be lagging in sales... 1) Is the market there? Now this seems like an obvious one but there are many people out there who have created...
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5 Quick Ways To Boost Your Conversions
Posted on July 21, 2015 by wolfspirtIf you’re scratching your head-looking at your website and wondering why it’s not converting- the following 5 ideas might help you out. Are you getting the right appeal? Are you really targeting what your customers want in the market place? Are you really hitting that hot button that will get them hitting the buy button? The market will...
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How To Move Your Market To Buy With Emotion
Posted on June 30, 2015 by wolfspirtMoving Your Market To Action With Emotion... When most people think about selling their product-they get caught up in their product. Sound familiar? What it does, how great it is, why it’s better than competitors. Trouble is though-People don’t really give a hoot about how great you are or how great your product is. They are tuned into “what’s in...
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800% Increase In Conversions!!
Posted on March 29, 2015 by wolfspirtOnce you have the right elements in place...like a decent list, positioning and a great product to sell...getting the right sales copy can work wonders for your conversions. It can be the difference between, good and great...Between a handful of sales and a bucket load. A bucket load is so much better! My friend Gavin James had all the core...
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Using Proof To Pack A Powerful Punch
Posted on January 21, 2015 by wolfspirtUsing Proof To Pack A Powerful Punch If you want to beef up your sales copy into the heavy division-even if your skills are puny and and pathetic as a sales copy writer right now-more proof can help you get the job done. But what kind of proof? Testimonials Ah the old trusted testimonial. I hear some clients say...
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Bring the carrot closer to the donkey and shut the critics up
Posted on December 15, 2014 by wolfspirtEvery time you write a sales message, like an email, website etc- There is a raving critique on the other end of the line. The simple fact is-he/she does not believe you. He/she does not believe a single word out of your mouth. I’m still shocked sometimes how shut down people are when it comes to believing anything. We are...
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THE “SO WHAT” TEST
Posted on November 1, 2014 by wolfspirtTHE "SO WHAT" TEST Wanna write HIGH IMPACT copy? After everything you write-ask yourself -so what? In other words-why is this important to the the reader and NOT YOU.(never you) If a good answer is not forthcoming...ditch that bitch.
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Why copywriting is like chess
Posted on July 16, 2014 by wolfspirtAs a copywriter you have to anticipate the moves of your customer. Like a chess player, you have to be thinking ahead, and ask yourself... What objections are they going to have? What are they going to say in response to your claims? Many people ignore this element of writing and try riding roughshod over objections, but this will...
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Need Headline Inspiration??
Posted on July 1, 2014 by wolfspirtSome of the coolest headline writers work for the National Enquirer. If you want to write in a way that really connects with your audience you'll find this old rag a useful tool as well.
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But my market is different right? Wrong!!
Posted on April 17, 2014 by wolfspirtNow and again I get a client who says...but my market is different!! How are you going to write for my market? It’s an easy mistake to make to think your market is different and is driven by different desires- but you would be wrong. What most people don’t understand is that everybody is being driven by the same core...
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How To Write High Impact Headlines!!
Posted on April 14, 2014 by wolfspirtMost copy guys and marketers make the fatal mistake of leaving the headline as an after thought. Something they throw in at the end. Big mistake Monchacho. The headline is responsible for 80% of the success of your ad so it deserves some serious time. I could write a ebook about headlines ( and will soon) but here is a...
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