Author: wolfspirt
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Don’t shoot the copywriter (all the time)
Posted on February 5, 2014 by wolfspirtIt’s easy to blame low conversions on your copywriter and with the amount of poor copy out there right now online, this blame maybe warranted sometimes. I regularly get clients coming to me, looking for me to improve their copy to make more sales- but sometimes the sales copy is not the issue. The copy on your product or service...
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3 ways to make a splash in your market and mop up extra sales
Posted on January 25, 2014 by wolfspirtI help clients make a high impact in their market and see higher sales figures than their competitors all the time. Here are some of the ways you can do it today. Knowing your market like the back of your hand Lots of people I meet focus on the sales copy end of things and get obsessed with it. This...
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How to stop putting your customers to sleep
Posted on December 19, 2013 by wolfspirtMost copy these days is a snooze fest. It fails to catch attention, build any desire and peak enough interest to close a sale. I learned how to create attention grabbing high impact sales messages long before I ever wrote an ad. I spent 10 years in one of the most stressful, unforgiving sales environments known to man...The Recruitment Industry!!...
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Using awareness to create high Impact sales days
Posted on December 6, 2013 by wolfspirtThe results you get life are never just things that happen randomly. Just like the sales figures you get in your business are never just the figures. Sales figures boils down to some specific action or series of actions you took during your day. The trouble is though, most of our days are filled with actions that do not create the...
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Quick tips on using testimonials to sell in your copy
Posted on October 31, 2013 by wolfspirtUsing testimonials to promote your product and service can be tricky. Do it wrong and it can actually decrease your sales. Here's some tips on how to get it done right... 1) Turn the testimonial into a story Example: Let me tell you about Mr. X. He came to me with such and such a problem and then.... See...
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The sales boosting mindset
Posted on October 23, 2013 by wolfspirtI used to have boss that said “the figures are never just the figures.” He was running a number of mobile phone stores at the time and he could manipulate the sales by moving staff around to different stores. In other words, the people and their mindsets or attitudes where changing the sales figures and nothing else. After all everyone...
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Curbing Crazy monkey syndrome
Posted on October 16, 2013 by wolfspirtWhen you want to sell something online, one of the biggest problems people face is what to sell and to whom? The confusion itself becomes a big problem. There is just so much choice out there that the image of a “word crazy monkey” comes to mind. A monkey running in many different directions and trying out different paths. Now...
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Why your sales letter may suck…
Posted on October 12, 2013 by wolfspirtI’ve looked at thousands of sales letters over the years. Most of them contain fatal errors that diminish or destroy your response rate. Here are just some them that you might be using in your sales letters today... 1) Making the focus of the sales letter about you or your product. This is easy to do and is why...
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How to sell with email the easy way…
Posted on October 7, 2013 by wolfspirtI’m sure you’ve heard the expression the money is in the list? Well if it were true, spammers would be the richest people around right? After all, they have millions of people on their lists. It’s closer to the truth to say that the money is in the relationship with the list. If you have a good relationship and they...
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An uplifting musical story
Posted on September 28, 2013 by wolfspirtHi there I love a story with a happy ending...don’t you?? Here’s one: Martin is like many small online marketers out there today trying to get a foot hold in his market place and maximise the sales of his online course http://www.asapiano.com/. When we talked last year, Mark was looking to improve sales but the existing sales letter was not...
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From Depressing conversion rates to happy sales figures
Posted on April 22, 2013 by wolfspirtJohn approached me a few months ago. He had written a great product on how to cure depression but his sales copy was letting him down. When I looked at the sales copy it was obvious why. He had been through 2 sales copy guys but there was no structure to the sales copy and no real attempt to sell...
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Some great money management tips from Tony
Posted on January 15, 2013 by wolfspirthttp://youtu.be/XbadeGD85Ac
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Making things easy for more sales
Posted on December 6, 2012 by wolfspirtLet’s face it...we all like things to be easy in life. No one wants to take the hard road if they can help it. We tend to forget this though when it comes to our customers sometimes. I had a client approach me recently about writing a letter for the Forex market. There was no doubt he had a good...
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Mike picks my brains on sales copy
Posted on October 24, 2012 by wolfspirthttp://youtu.be/IEhBuiXukz0
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