Category: Copywriter
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How to write a great sales letter…
Posted on April 9, 2022 by peterbrennanhttps://www.youtube.com/watch?v=Fpj1r5wCp88
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How to boost your sales-FAST!
Posted on January 31, 2022 by peterbrennanhttps://www.youtube.com/watch?v=oUuk_Osxzw4
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Don’t gag the salesperson…
Posted on July 1, 2020 by peterImagine for a second, you have a salesperson working for you. And this salesperson could be selling anything. It matters not for my little tale. Now, before your salesperson goes out door to door to sell your product, you say to him...you can only say this (insert number) amount of words. Or you might say...make sure to keep your...
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Harry Houdini Marketing Lessons
Posted on November 4, 2019 by peterWas checking out a new book on Harry Houdini today... ‘The life and afterlife of Harry Houdini’ A lot of it’s about what a marketing legend his was (way before his time). Here’s some interesting stuff he used to do: Gave away lots of free short promo street events to drum up interest in his upcoming paid shows…like giving...
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Closing the exit points for your prospect-to secure more sales
Posted on February 21, 2016 by wolfspirtClosing the exit points for your prospect-to secure more sales. ok- you've got their attention, shown them the advantage, whet their desire. now they want to leave (like not buy). -so how do we stop them ? here's some doors i close...as in heading off questions in their mind... this is the easiest way to (solve their problem) works for...
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Back To Basics
Posted on January 26, 2016 by wolfspirtIf you wanna write strong copy-you need a good foundation. This means reading books from the original masters like Robert Collier. This is a great one to start with.
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An Easier/Faster Way To Write Copy
Posted on January 25, 2016 by wolfspirtI used to write copy starting from the top down. Writing out a ton of headlines (which I still do) You need to write as many as can to hit the sweet. (you know it when you find it) My plan was to move onto the lead, sales argument, product and close. As I wrote...
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Bruce Lee school of sales copy
Posted on November 27, 2015 by wolfspirtYears ago Bruce Lee used to have a saying… Years ago Bruce Lee used to have a saying… “I fear no Years ago Bruce Lee used to have a saying… the man who has 2000 techniques but the man who has practiced the same technique 2000 times”. You see it’s pretty much impossible to be a master at 2000 movements....
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Sales letters Versus Vsl’s-Who Wins?
Posted on November 11, 2015 by wolfspirtRemember that argument that used to go on school... Who would win between your dad and mine? Or would win in a fight...? Superman or Spider man. And so on... Well the simple answer is... there is no winner because there are just too many variables involved. It’s the same when it comes to sales letters and videos and which...
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Selling more using power words
Posted on November 5, 2015 by wolfspirtGreetings. Early on in my career-I learned about power words from a John Carlton course I got. POWER WORDS are those words that create an emotional reaction in you when you read them. they make you sit up and take notice. some examples here: Agony white hot jackpot Armageddon Assault maim Backlash Beating dominate exploit Beware Blinded heat up Blood...
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USING NUMBERS TO GET YOUR EMAILS OPENED
Posted on November 2, 2015 by wolfspirtPeople love numbers in headlines... just check out some of the magazine headlines out there: 5 ways to lose your belly fat 6 ways to get her into bed today etc. etc. try using a number in your next email headline and watch the open rates move up.
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How To Get Those Emails Opened!
Posted on October 28, 2015 by wolfspirtAlthough open rates are no where near as important than sales.... you can't make that sale unless that sucker get's opened So here is a little trick I use sometimes to get that email OPEN... It's works because our brains are always trying to get completion. we don't like when things are left open. Kinda like a cliff hanger at...
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GETTING THEM TO SAY YES
Posted on October 27, 2015 by wolfspirtWhen it comes to the end of a sales message-you need to get them to say yes NOW rather than later to your offer. they will either buy now or not at all for the most part-unless you are continually contacting them. some key ways to get them to say now where applicable: Limit the number available let them know...
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Isolating the no’s to get more yes’s
Posted on October 27, 2015 by wolfspirtBefore writing any sales letter/video/email...Sit down and make a list of all the objections you will encounter from your customers. You should know a few main ones if you have done your research right. Then proceed to deal with each one throughout your sales message. Picture a real cynical customer on the other side of your keyboard,,,really skeptical about...
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THE REASON WHY-MAKES EM BUY!
Posted on October 25, 2015 by wolfspirtPeople love reason why's in sales messages. some key reasons to include: Why you're doing this... why they should believe you... why they need to buy now... why it's discounted... why they can't live without it... Reason why's just make the whole sales message more believable !
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