Category: Copywriters
-
How to write a great sales letter…
Posted on April 9, 2022 by peterbrennanhttps://www.youtube.com/watch?v=Fpj1r5wCp88
+ Read More -
How to boost your sales-FAST!
Posted on January 31, 2022 by peterbrennanhttps://www.youtube.com/watch?v=oUuk_Osxzw4
+ Read More -
Don’t gag the salesperson…
Posted on July 1, 2020 by peterImagine for a second, you have a salesperson working for you. And this salesperson could be selling anything. It matters not for my little tale. Now, before your salesperson goes out door to door to sell your product, you say to him...you can only say this (insert number) amount of words. Or you might say...make sure to keep your...
+ Read More -
Harry Houdini Marketing Lessons
Posted on November 4, 2019 by peterWas checking out a new book on Harry Houdini today... ‘The life and afterlife of Harry Houdini’ A lot of it’s about what a marketing legend his was (way before his time). Here’s some interesting stuff he used to do: Gave away lots of free short promo street events to drum up interest in his upcoming paid shows…like giving...
+ Read More -
Closing the exit points for your prospect-to secure more sales
Posted on February 21, 2016 by wolfspirtClosing the exit points for your prospect-to secure more sales. ok- you've got their attention, shown them the advantage, whet their desire. now they want to leave (like not buy). -so how do we stop them ? here's some doors i close...as in heading off questions in their mind... this is the easiest way to (solve their problem) works for...
+ Read More -
Back To Basics
Posted on January 26, 2016 by wolfspirtIf you wanna write strong copy-you need a good foundation. This means reading books from the original masters like Robert Collier. This is a great one to start with.
+ Read More -
An Easier/Faster Way To Write Copy
Posted on January 25, 2016 by wolfspirtI used to write copy starting from the top down. Writing out a ton of headlines (which I still do) You need to write as many as can to hit the sweet. (you know it when you find it) My plan was to move onto the lead, sales argument, product and close. As I wrote...
+ Read More -
Bruce Lee school of sales copy
Posted on November 27, 2015 by wolfspirtYears ago Bruce Lee used to have a saying… Years ago Bruce Lee used to have a saying… “I fear no Years ago Bruce Lee used to have a saying… the man who has 2000 techniques but the man who has practiced the same technique 2000 times”. You see it’s pretty much impossible to be a master at 2000 movements....
+ Read More -
Sales letters Versus Vsl’s-Who Wins?
Posted on November 11, 2015 by wolfspirtRemember that argument that used to go on school... Who would win between your dad and mine? Or would win in a fight...? Superman or Spider man. And so on... Well the simple answer is... there is no winner because there are just too many variables involved. It’s the same when it comes to sales letters and videos and which...
+ Read More -
How To Get Those Emails Opened!
Posted on October 28, 2015 by wolfspirtAlthough open rates are no where near as important than sales.... you can't make that sale unless that sucker get's opened So here is a little trick I use sometimes to get that email OPEN... It's works because our brains are always trying to get completion. we don't like when things are left open. Kinda like a cliff hanger at...
+ Read More -
THE REASON WHY-MAKES EM BUY!
Posted on October 25, 2015 by wolfspirtPeople love reason why's in sales messages. some key reasons to include: Why you're doing this... why they should believe you... why they need to buy now... why it's discounted... why they can't live without it... Reason why's just make the whole sales message more believable !
+ Read More -
The Real Secret To Persuasion
Posted on October 20, 2015 by wolfspirtWhen all sales copy tips and tricks are said and done... 'The real basis for persuasion is to understand what motivates a man' Advertising legend Bill Bernback. understanding the nature of that carrot on the end of the stick. understanding EXACTLY what your prospects want to feel, when they buy your product is key to getting them hitting that buy...
+ Read More -
How To Minimize Refunds
Posted on October 19, 2015 by wolfspirtWorried about refunds? try extending the guarantee period. Interestingly enough...the longer the guarantee period...the less refunds you get. Also...ask people to show they have made an effort to use your product. BECUASE...unless you're selling junk...people make the decision to refund the moment they buy. And don't be afraid of double your money back guarantees, people are not going to rush...
+ Read More -
Sales Lessons From The Rich Jerk
Posted on October 5, 2015 by wolfspirtRich Jerk has burst back on the scene again recently. One of the most powerful elements of his pitch is 'sales posturing' This is when you make very clear that you don't need your customer/clients to buy from you. Your customer knows you are already successful and there is no whiff of neediness of you...which kills a sale stone dead....
+ Read More -
What Your Market Really Wants…
Posted on August 5, 2015 by wolfspirtWhat Your Market Really Wants: If you want your sales messages to convert you have to dig down and find out what your market really wants. You may think you know-but many marketers do not. You have to do some detective work to really find out what they want. For instance in the women’s dating niche- they want the guy...
+ Read More