Sales Copy And Standup Comedy Collide…

Posted on August 2, 2015 by wolfspirt

Sales Copy And Standup Comedy Collide… Just this week, I did my first stand up gig. We mega-scary – but got through it. The funniness came through (at least I thought so lol)….they laughed…thank god. When I was putting together my set, my sales copy knowledge helped quite a bit. Here’s how… I used some time tested rules in writing...

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Getting Started…Leads That Sell…

Posted on July 25, 2015 by wolfspirt

After the headline, the opening is the most important part when it comes to the success of your sales message. Playing around with different openings after the headline can make a massive difference to your conversion rates. Here are some tried and tested openings you can try out. 1) If you’re like me… This one builds rapport and connection from...

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My Stupid Sales Letter Won’t Sell-Why?

Posted on July 24, 2015 by wolfspirt

    People come to me all the time with sales letters that don’t sell. Here are some questions you can ask yourself straight away to get an idea why your sales letter may be lagging in sales... 1) Is the market there? Now this seems like an obvious one but there are many people out there who have created...

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5 Quick Ways To Boost Your Conversions

Posted on July 21, 2015 by wolfspirt

If you’re scratching your head-looking at your website and wondering why it’s not converting- the following 5 ideas might help you out.   Are you getting the right appeal?   Are you really targeting what your customers want in the market place? Are you really hitting that hot button that will get them hitting the buy button? The market will...

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How To Move Your Market To Buy With Emotion

Posted on June 30, 2015 by wolfspirt

Moving Your Market To Action With Emotion... When most people think about selling their product-they get caught up in their product. Sound familiar? What it does, how great it is, why it’s better than competitors. Trouble is though-People don’t really give a hoot about how great you are or how great your product is. They are tuned into “what’s in...

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Using Proof To Pack A Powerful Punch

Posted on January 21, 2015 by wolfspirt

  Using Proof To Pack A Powerful Punch If you want to beef up your sales copy into the heavy division-even if your skills are puny and and pathetic as a sales copy writer right now-more proof can help you get the job done. But what kind of proof? Testimonials Ah the old trusted testimonial. I hear some clients say...

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Bring the carrot closer to the donkey and shut the critics up

Posted on December 15, 2014 by wolfspirt

Every time you write a sales message, like an email, website etc- There is a raving critique on the other end of the line. The simple fact is-he/she does not believe you. He/she does not believe a single word out of your mouth. I’m still shocked sometimes how shut down people are when it comes to believing anything. We are...

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Why copywriting is like chess

Posted on July 16, 2014 by wolfspirt

  As a copywriter you have to anticipate the moves of your customer. Like a chess player, you have to be thinking ahead, and ask yourself... What objections are they going to have? What are they going to say in response to your claims? Many people ignore this element of writing and try riding roughshod over objections, but this will...

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