How To Minimize Refunds

Worried about refunds? try extending the guarantee period. Interestingly enough…the longer the guarantee period…the less refunds you get. Also…ask people to show they have made an effort to use your product. BECUASE…unless you’re selling junk…people make the decision to refund … Continue reading

Sales Lessons From The Rich Jerk

Rich Jerk has burst back on the scene again recently. One of the most powerful elements of his pitch is ‘sales posturing’ This is when you make very clear that you don’t need your customer/clients to buy from you. Your … Continue reading