How to write a great sales letter…

Posted on April 9, 2022 by peterbrennan

https://www.youtube.com/watch?v=Fpj1r5wCp88

+ Read More

How to boost your sales-FAST!

Posted on January 31, 2022 by peterbrennan

https://www.youtube.com/watch?v=oUuk_Osxzw4

+ Read More

Don’t gag the salesperson…

Posted on July 1, 2020 by peter

  Imagine for a second, you have a salesperson working for you. And this salesperson could be selling anything. It matters not for my little tale. Now, before your salesperson goes out door to door to sell your product, you say to him...you can only say this (insert number) amount of words. Or you might say...make sure to keep your...

+ Read More

Harry Houdini Marketing Lessons

Posted on November 4, 2019 by peter

  Was checking out a new book on Harry Houdini today... ‘The life and afterlife of Harry Houdini’ A lot of it’s about what a marketing legend his was (way before his time). Here’s some interesting stuff he used to do: Gave away lots of free short promo street events to drum up interest in his upcoming paid shows…like giving...

+ Read More

Closing the exit points for your prospect-to secure more sales

Posted on February 21, 2016 by wolfspirt

Closing the exit points for your prospect-to secure more sales. ok- you've got their attention, shown them the advantage, whet their desire. now they want to leave (like not buy). -so how do we stop them ? here's some doors i close...as in heading off questions in their mind... this is the easiest way to (solve their problem) works for...

+ Read More

Back To Basics

Posted on January 26, 2016 by wolfspirt

If you wanna write strong copy-you need a good foundation. This means reading books from the original masters like Robert Collier. This is a great one to start with.

+ Read More

An Easier/Faster Way To Write Copy

Posted on January 25, 2016 by wolfspirt

  I used to write copy starting from the top down.   Writing out a ton of headlines (which I still do)   You need to write as many as can to hit the sweet. (you know it when you find it)   My plan was to move onto the lead, sales argument, product and close.   As I wrote...

+ Read More

THE REASON WHY-MAKES EM BUY!

Posted on October 25, 2015 by wolfspirt

  People love reason why's in sales messages. some key reasons to include: Why you're doing this... why they should believe you... why they need to buy now... why it's discounted... why they can't live without it... Reason why's just make the whole sales message more believable !

+ Read More

The Real Secret To Persuasion

Posted on October 20, 2015 by wolfspirt

When all sales copy tips and tricks are said and done... 'The real basis for persuasion is to understand what motivates a man' Advertising legend Bill Bernback. understanding the nature of that carrot on the end of the stick. understanding EXACTLY what your prospects want to feel, when they buy your product is key to getting them hitting that buy...

+ Read More

How To Minimize Refunds

Posted on October 19, 2015 by wolfspirt

Worried about refunds? try extending the guarantee period. Interestingly enough...the longer the guarantee period...the less refunds you get. Also...ask people to show they have made an effort to use your product. BECUASE...unless you're selling junk...people make the decision to refund the moment they buy. And don't be afraid of double your money back guarantees, people are not going to rush...

+ Read More

Sales Lessons From The Rich Jerk

Posted on October 5, 2015 by wolfspirt

Rich Jerk has burst back on the scene again recently. One of the most powerful elements of his pitch is 'sales posturing' This is when you make very clear that you don't need your customer/clients to buy from you. Your customer knows you are already successful and there is no whiff of neediness of you...which kills a sale stone dead....

+ Read More

What Your Market Really Wants…

Posted on August 5, 2015 by wolfspirt

What Your Market Really Wants: If you want your sales messages to convert you have to dig down and find out what your market really wants. You may think you know-but many marketers do not. You have to do some detective work to really find out what they want. For instance in the women’s dating niche- they want the guy...

+ Read More

Sales Copy And Standup Comedy Collide…

Posted on August 2, 2015 by wolfspirt

Sales Copy And Standup Comedy Collide… Just this week, I did my first stand up gig. We mega-scary – but got through it. The funniness came through (at least I thought so lol)….they laughed…thank god. When I was putting together my set, my sales copy knowledge helped quite a bit. Here’s how… I used some time tested rules in writing...

+ Read More

Getting Started…Leads That Sell…

Posted on July 25, 2015 by wolfspirt

After the headline, the opening is the most important part when it comes to the success of your sales message. Playing around with different openings after the headline can make a massive difference to your conversion rates. Here are some tried and tested openings you can try out. 1) If you’re like me… This one builds rapport and connection from...

+ Read More

My Stupid Sales Letter Won’t Sell-Why?

Posted on July 24, 2015 by wolfspirt

    People come to me all the time with sales letters that don’t sell. Here are some questions you can ask yourself straight away to get an idea why your sales letter may be lagging in sales... 1) Is the market there? Now this seems like an obvious one but there are many people out there who have created...

+ Read More