• How To Move Your Market To Buy With Emotion

    Posted on June 30, 2015 by wolfspirt

    Moving Your Market To Action With Emotion... When most people think about selling their product-they get caught up in their product. Sound familiar? What it does, how great it is, why it’s better than competitors. Trouble is though-People don’t really give a hoot about how great you are or how great your product is. They are tuned into “what’s in...

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  • Using Proof To Pack A Powerful Punch

    Posted on January 21, 2015 by wolfspirt

      Using Proof To Pack A Powerful Punch If you want to beef up your sales copy into the heavy division-even if your skills are puny and and pathetic as a sales copy writer right now-more proof can help you get the job done. But what kind of proof? Testimonials Ah the old trusted testimonial. I hear some clients say...

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  • Bring the carrot closer to the donkey and shut the critics up

    Posted on December 15, 2014 by wolfspirt

    Every time you write a sales message, like an email, website etc- There is a raving critique on the other end of the line. The simple fact is-he/she does not believe you. He/she does not believe a single word out of your mouth. I’m still shocked sometimes how shut down people are when it comes to believing anything. We are...

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  • Why copywriting is like chess

    Posted on July 16, 2014 by wolfspirt

      As a copywriter you have to anticipate the moves of your customer. Like a chess player, you have to be thinking ahead, and ask yourself... What objections are they going to have? What are they going to say in response to your claims? Many people ignore this element of writing and try riding roughshod over objections, but this will...

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