How to write a great sales letter…

Posted on April 9, 2022 by peterbrennan

https://www.youtube.com/watch?v=Fpj1r5wCp88

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Don’t gag the salesperson…

Posted on July 1, 2020 by peter

  Imagine for a second, you have a salesperson working for you. And this salesperson could be selling anything. It matters not for my little tale. Now, before your salesperson goes out door to door to sell your product, you say to him...you can only say this (insert number) amount of words. Or you might say...make sure to keep your...

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Closing the exit points for your prospect-to secure more sales

Posted on February 21, 2016 by wolfspirt

Closing the exit points for your prospect-to secure more sales. ok- you've got their attention, shown them the advantage, whet their desire. now they want to leave (like not buy). -so how do we stop them ? here's some doors i close...as in heading off questions in their mind... this is the easiest way to (solve their problem) works for...

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An Easier/Faster Way To Write Copy

Posted on January 25, 2016 by wolfspirt

  I used to write copy starting from the top down.   Writing out a ton of headlines (which I still do)   You need to write as many as can to hit the sweet. (you know it when you find it)   My plan was to move onto the lead, sales argument, product and close.   As I wrote...

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THE REASON WHY-MAKES EM BUY!

Posted on October 25, 2015 by wolfspirt

  People love reason why's in sales messages. some key reasons to include: Why you're doing this... why they should believe you... why they need to buy now... why it's discounted... why they can't live without it... Reason why's just make the whole sales message more believable !

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The Real Secret To Persuasion

Posted on October 20, 2015 by wolfspirt

When all sales copy tips and tricks are said and done... 'The real basis for persuasion is to understand what motivates a man' Advertising legend Bill Bernback. understanding the nature of that carrot on the end of the stick. understanding EXACTLY what your prospects want to feel, when they buy your product is key to getting them hitting that buy...

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How To Minimize Refunds

Posted on October 19, 2015 by wolfspirt

Worried about refunds? try extending the guarantee period. Interestingly enough...the longer the guarantee period...the less refunds you get. Also...ask people to show they have made an effort to use your product. BECUASE...unless you're selling junk...people make the decision to refund the moment they buy. And don't be afraid of double your money back guarantees, people are not going to rush...

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Sales Lessons From The Rich Jerk

Posted on October 5, 2015 by wolfspirt

Rich Jerk has burst back on the scene again recently. One of the most powerful elements of his pitch is 'sales posturing' This is when you make very clear that you don't need your customer/clients to buy from you. Your customer knows you are already successful and there is no whiff of neediness of you...which kills a sale stone dead....

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Using Proof To Pack A Powerful Punch

Posted on January 21, 2015 by wolfspirt

  Using Proof To Pack A Powerful Punch If you want to beef up your sales copy into the heavy division-even if your skills are puny and and pathetic as a sales copy writer right now-more proof can help you get the job done. But what kind of proof? Testimonials Ah the old trusted testimonial. I hear some clients say...

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Bring the carrot closer to the donkey and shut the critics up

Posted on December 15, 2014 by wolfspirt

Every time you write a sales message, like an email, website etc- There is a raving critique on the other end of the line. The simple fact is-he/she does not believe you. He/she does not believe a single word out of your mouth. I’m still shocked sometimes how shut down people are when it comes to believing anything. We are...

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Why copywriting is like chess

Posted on July 16, 2014 by wolfspirt

  As a copywriter you have to anticipate the moves of your customer. Like a chess player, you have to be thinking ahead, and ask yourself... What objections are they going to have? What are they going to say in response to your claims? Many people ignore this element of writing and try riding roughshod over objections, but this will...

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