• Selling more using power words

    Posted on November 5, 2015 by wolfspirt

    Greetings. Early on in my career-I learned about power words from a John Carlton course I got. POWER WORDS are those words that create an emotional reaction in you when you read them. they make you sit up and take notice. some examples here: Agony white hot jackpot Armageddon Assault maim Backlash Beating dominate exploit Beware Blinded heat up Blood...

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  • The Real Secret To Persuasion

    Posted on October 20, 2015 by wolfspirt

    When all sales copy tips and tricks are said and done... 'The real basis for persuasion is to understand what motivates a man' Advertising legend Bill Bernback. understanding the nature of that carrot on the end of the stick. understanding EXACTLY what your prospects want to feel, when they buy your product is key to getting them hitting that buy...

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  • Sales Lessons From The Rich Jerk

    Posted on October 5, 2015 by wolfspirt

    Rich Jerk has burst back on the scene again recently. One of the most powerful elements of his pitch is 'sales posturing' This is when you make very clear that you don't need your customer/clients to buy from you. Your customer knows you are already successful and there is no whiff of neediness of you...which kills a sale stone dead....

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