Sales Lessons From The Rich Jerk

Posted on October 5, 2015 by wolfspirt

Rich Jerk has burst back on the scene again recently. One of the most powerful elements of his pitch is 'sales posturing' This is when you make very clear that you don't need your customer/clients to buy from you. Your customer knows you are already successful and there is no whiff of neediness of you...which kills a sale stone dead....

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Using Proof To Pack A Powerful Punch

Posted on January 21, 2015 by wolfspirt

  Using Proof To Pack A Powerful Punch If you want to beef up your sales copy into the heavy division-even if your skills are puny and and pathetic as a sales copy writer right now-more proof can help you get the job done. But what kind of proof? Testimonials Ah the old trusted testimonial. I hear some clients say...

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Bring the carrot closer to the donkey and shut the critics up

Posted on December 15, 2014 by wolfspirt

Every time you write a sales message, like an email, website etc- There is a raving critique on the other end of the line. The simple fact is-he/she does not believe you. He/she does not believe a single word out of your mouth. I’m still shocked sometimes how shut down people are when it comes to believing anything. We are...

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From Depressing conversion rates to happy sales figures

Posted on April 22, 2013 by wolfspirt

John approached me a few months ago. He had written a great product on how to cure depression but his sales copy was letting him down. When I looked at the sales copy it was obvious why. He had been through 2 sales copy guys but there was no structure to the sales copy and no real attempt to sell...

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Making things easy for more sales

Posted on December 6, 2012 by wolfspirt

Let’s face it...we all like things to be easy in life. No one wants to take the hard road if they can help it. We tend to forget this though when it comes to our customers sometimes. I had a client approach me recently about writing a letter for the Forex market. There was no doubt he had a good...

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Mike picks my brains on sales copy

Posted on October 24, 2012 by wolfspirt

http://youtu.be/IEhBuiXukz0

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the real secrets to selling online or offline

Posted on September 10, 2012 by wolfspirt

I regularly get asked to write killer sales letters for people. Killer copy that will knock the audience dead and have them reaching for credit cards but the truth is –there are more important things to get right than sales copy. I recently did a letter for some one that did very well and I have to say that I...

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High conversions-old school style

Posted on July 31, 2012 by wolfspirt

  Sometimes you just have to go back to basics to get the result you are looking in a market.  This is what I did with a new client I worked with recently.  Niall wanted to sell Physios a newsletter that would have would help them bond with their clients and get them coming back for more treatments.  Not something...

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Nobody wins –everybody dies –but excitement sells!!

Posted on April 11, 2012 by wolfspirt

I heard this today and was struck by it. Being of a compulsive perfectionistic nature I guess this was inevitable. So how does this relates to sales copy? Well here’s the connection... There will aways be someone with more sales, more success and more money etc. Someone who is always beating you in the moment. It can be hard for...

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If you listen they will come

Posted on December 15, 2011 by wolfspirt

Kind of a play on that film” field of dreams” but here is the general idea. If you want to improve your marketing efforts and get more Mullah in your wallet, take note of the language that your market uses. The words and phrases here are the “keys to the kingdom” so to speak. These words and phrase will whisper...

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What a difference a word makes

Posted on November 28, 2011 by wolfspirt

Words have more power than we give them credit for. Sticks and stones may break bones but words can destroy you if uttered by the right person at the right time. They can also build you up and give you courage that you never felt that you had. Word can move people to action or keep them stuck in inaction....

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A Copywriter that is born will write better copy

Posted on November 1, 2011 by wolfspirt

Somewhere in the Ghetto back in 1973 a young boy was born called Peter. This Boy was born to write sales copy. Well not really-I wasn’t born in a Ghetto but I do believe I was born to write copy. Words have always fascinated me and so has selling and psychology, so writing sales copy for me is one of...

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