When it comes to the end of a sales message-you need to get them to say yes NOW rather than later to your offer. they will either buy now or not at all for the most part-unless you are continually contacting them.

some key ways to get them to say now where applicable:

  • Limit the number available
    let them know how most people are buying
    tell them only certain people can qualify
    spell out the ROI
    give a strong guarantee
    give a free trial offer

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