When it comes to the end of a sales message-you need to get them to say yes NOW rather than later to your offer. they will either buy now or not at all for the most part-unless you are continually contacting them.
some key ways to get them to say now where applicable:
- Limit the number available
let them know how most people are buying
tell them only certain people can qualify
spell out the ROI
give a strong guarantee
give a free trial offer