High conversions-old school style

Posted on July 31, 2012 by wolfspirt

 

Sometimes you just have to go back to basics to get the result you are looking in a market.

 This is what I did with a new client I worked with recently.

 Niall wanted to sell Physios a newsletter that would have would help them bond with their clients and get them coming back for more treatments.

 Not something other people were doing in the market but a solid business idea none the less.

 I decided to employ a classic sales letter technique to present the idea to these Physios and make them realise just how much money they would be missing out on by not taking Niall up on his offer.

 The result of all these efforts?

 Well this is what Niall Said…

 “I hired Peter to write the sales pitch for a product I was told over and over again was going to take phone calls and meetings with prospects to sell. The result I got from Peters work was  more than I ever could of hoped for. He sold the product in a way which I was comfortable with, not hyped up and full of exclamation points, just an incredibly powerful sales letter technique. The offer has been converting solidly at 6% for a few months now and just over 60% of prospects who buy do so by the fourth follow up.”

Niall Flynn

 I love happy endings!!