How to stop putting your customers to sleep

Posted on December 19, 2013 by wolfspirt

Most copy these days is a snooze fest.

It fails to catch attention, build any desire and peak enough interest to close a sale.

I learned how to create attention grabbing high impact sales messages long before I ever wrote an ad.

I spent 10 years in one of the most stressful, unforgiving sales environments known to man…The Recruitment Industry!!

Recruitment is thought to be tougher than any sales position out there for one big reason. When you’re selling a product you have to persuade one party to buy the product-Job done.

When you are in recruitment the person can always rock up and say, no thanks, I’m not going to take that job. You’re then back to square one, bouncing back and forth, talking to 2 parties to put a deal together.

I had a boss at the time that told me the most important element to creating success in the job was locking in on the right appeal (maybe he wrote Tested Advertising Methods too) or finding what they really want and hammering it home again and again.

It may seem obvious but If you focus most of your efforts on finding this appeal, the one thing your customer wants more than anything else, it will really help keep them awake during your ad.

All your words, and phrases and paragraphs can weave around it like glue.

Your customer will find it harder to leave the page and the sale is more likely to take place.