Before writing any sales letter/video/email…Sit down and make a list of all the objections you will encounter from your customers.
You should know a few main ones if you have done your research right.
Then proceed to deal with each one throughout your sales message.
Picture a real cynical customer on the other side of your keyboard,,,really skeptical about everything you say.
Imagine he doesn’t believe any of your claims and you have to prove everything to him.
the more objections you deal with …the more sales you make.