Sales Copy And Standup Comedy Collide…
Just this week, I did my first stand up gig.
We mega-scary – but got through it.
The funniness came through (at least I thought so lol)….they laughed…thank god.
When I was putting together my set, my sales copy knowledge helped quite a bit.
I used some time tested rules in writing copy to help me with the set.
- Never bore them
Seems obvious- but I was acutely aware that I had to keep their attention. Otherwise…I would be lost and that crippling silence would kill me (my childhood abandonment fears would kick in big time)
- Grab their attention
I knew my first sentence was really important. I wanted to grab their attention right out of the gate. So I talked about guys balls and how I was sick of looking them. Thought this would get them curious to hear more…and stop them in their tracks.
- All about them – even though it was about me
In stand up- it’s your story/experiences etc. but it has to relate to them. No jokes about knitting so.
- Keep it short punchy
I tried to pack in as many punch lines as I could into the set. These were like benefits, bullets, or subheads. They won’t all land…but just one of them could make all the difference.
Here’s what happened…sound not great-but it was recorded on an Iphone.