Rich Jerk has burst back on the scene again recently.
One of the most powerful elements of his pitch is ‘sales posturing’
This is when you make very clear that you don’t need your customer/clients to buy from you.
Your customer knows you are already successful and there is no whiff of neediness of you…which kills a sale stone dead.
it’s also called ‘take away’ selling. are you using it in YOUR MARKETING?
Done the right way…it can really boost sales.
Other elements that make the pitch work from the Rich Jerk?
Blind selling- people have no idea what it is really-makes people think this is something new.
A unique sales argument.. he tells people it’s their fault
empathy-his humor makes you kinda like him (this is very tough to get right using humor)