Early on in my career-I learned about power words from a John Carlton course I got.
POWER WORDS are those words that create an emotional reaction in you when you read them.
they make you sit up and take notice.
some examples here:
so the bottom line is…
if you want to beef up your emails, sales letters, or vsl’s
if you want people sitting up and taking notice of what you’re saying…
Get your hands on some of these bad boys today.
they work a treat for boosting conversions in the right markets.