What Your Market Really Wants…

Posted on August 5, 2015 by wolfspirt

What Your Market Really Wants: If you want your sales messages to convert you have to dig down and find out what your market really wants. You may think you know-but many marketers do not. You have to do some detective work to really find out what they want. For instance in the women’s dating niche- they want the guy...

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Getting Started…Leads That Sell…

Posted on July 25, 2015 by wolfspirt

After the headline, the opening is the most important part when it comes to the success of your sales message. Playing around with different openings after the headline can make a massive difference to your conversion rates. Here are some tried and tested openings you can try out. 1) If you’re like me… This one builds rapport and connection from...

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My Stupid Sales Letter Won’t Sell-Why?

Posted on July 24, 2015 by wolfspirt

    People come to me all the time with sales letters that don’t sell. Here are some questions you can ask yourself straight away to get an idea why your sales letter may be lagging in sales... 1) Is the market there? Now this seems like an obvious one but there are many people out there who have created...

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5 Quick Ways To Boost Your Conversions

Posted on July 21, 2015 by wolfspirt

If you’re scratching your head-looking at your website and wondering why it’s not converting- the following 5 ideas might help you out.   Are you getting the right appeal?   Are you really targeting what your customers want in the market place? Are you really hitting that hot button that will get them hitting the buy button? The market will...

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800% Increase In Conversions!!

Posted on March 29, 2015 by wolfspirt

Once you have the right elements in place...like a decent list, positioning and a great product to sell...getting the right sales copy can work wonders for your conversions. It can be the difference between, good and great...Between a handful of sales and a bucket load. A bucket load is so much better! My friend Gavin James had all the core...

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THE “SO WHAT” TEST

Posted on November 1, 2014 by wolfspirt

THE "SO WHAT" TEST Wanna write HIGH IMPACT copy? After everything you write-ask yourself -so what? In other words-why is this important to the the reader and NOT YOU.(never you) If a good answer is not forthcoming...ditch that bitch.  

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Why copywriting is like chess

Posted on July 16, 2014 by wolfspirt

  As a copywriter you have to anticipate the moves of your customer. Like a chess player, you have to be thinking ahead, and ask yourself... What objections are they going to have? What are they going to say in response to your claims? Many people ignore this element of writing and try riding roughshod over objections, but this will...

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Need Headline Inspiration??

Posted on July 1, 2014 by wolfspirt

Some of the coolest headline writers work for the National Enquirer. If you want to write in a way that really connects with your audience you'll find this old rag a useful tool as well.  

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3 ways to make a splash in your market and mop up extra sales

Posted on January 25, 2014 by wolfspirt

I help clients make a high impact in their market and see higher sales figures than their competitors all the time. Here are some of the ways you can do it today. Knowing your market like the back of your hand Lots of people I meet focus on the sales copy end of things and get obsessed with it. This...

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How to stop putting your customers to sleep

Posted on December 19, 2013 by wolfspirt

Most copy these days is a snooze fest. It fails to catch attention, build any desire and peak enough interest to close a sale. I learned how to create attention grabbing high impact sales messages long before I ever wrote an ad. I spent 10 years in one of the most stressful, unforgiving sales environments known to man...The Recruitment Industry!!...

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