What Your Market Really Wants: If you want your sales messages to convert you have to dig down and find out what your market really wants. You may think you know-but many marketers do not. You have to do some … Continue reading
After the headline, the opening is the most important part when it comes to the success of your sales message. Playing around with different openings after the headline can make a massive difference to your conversion rates. Here are some … Continue reading
People come to me all the time with sales letters that don’t sell. Here are some questions you can ask yourself straight away to get an idea why your sales letter may be lagging in sales… 1) Is … Continue reading
If you’re scratching your head-looking at your website and wondering why it’s not converting- the following 5 ideas might help you out. Are you getting the right appeal? Are you really targeting what your customers want in the … Continue reading
Once you have the right elements in place…like a decent list, positioning and a great product to sell…getting the right sales copy can work wonders for your conversions. It can be the difference between, good and great…Between a handful of … Continue reading
THE “SO WHAT” TEST Wanna write HIGH IMPACT copy? After everything you write-ask yourself -so what? In other words-why is this important to the the reader and NOT YOU.(never you) If a good answer is not forthcoming…ditch that bitch.
As a copywriter you have to anticipate the moves of your customer. Like a chess player, you have to be thinking ahead, and ask yourself… What objections are they going to have? What are they going to say in … Continue reading
Some of the coolest headline writers work for the National Enquirer. If you want to write in a way that really connects with your audience you’ll find this old rag a useful tool as well.
I help clients make a high impact in their market and see higher sales figures than their competitors all the time. Here are some of the ways you can do it today. Knowing your market like the back of your … Continue reading
Most copy these days is a snooze fest. It fails to catch attention, build any desire and peak enough interest to close a sale. I learned how to create attention grabbing high impact sales messages long before I ever wrote … Continue reading