What Your Market Really Wants: If you want your sales messages to convert you have to dig down and find out what your market really wants. You may think you know-but many marketers do not. You have to do some … Continue reading
THE “SO WHAT” TEST Wanna write HIGH IMPACT copy? After everything you write-ask yourself -so what? In other words-why is this important to the the reader and NOT YOU.(never you) If a good answer is not forthcoming…ditch that bitch.