High conversions-old school style

Posted on July 31, 2012 by wolfspirt

  Sometimes you just have to go back to basics to get the result you are looking in a market.  This is what I did with a new client I worked with recently.  Niall wanted to sell Physios a newsletter that would have would help them bond with their clients and get them coming back for more treatments.  Not something...

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Nobody wins –everybody dies –but excitement sells!!

Posted on April 11, 2012 by wolfspirt

I heard this today and was struck by it. Being of a compulsive perfectionistic nature I guess this was inevitable. So how does this relates to sales copy? Well here’s the connection... There will aways be someone with more sales, more success and more money etc. Someone who is always beating you in the moment. It can be hard for...

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If you listen they will come

Posted on December 15, 2011 by wolfspirt

Kind of a play on that film” field of dreams” but here is the general idea. If you want to improve your marketing efforts and get more Mullah in your wallet, take note of the language that your market uses. The words and phrases here are the “keys to the kingdom” so to speak. These words and phrase will whisper...

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