Tag: john carlton
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Making things easy for more sales
Posted on December 6, 2012 by wolfspirtLet’s face it...we all like things to be easy in life. No one wants to take the hard road if they can help it. We tend to forget this though when it comes to our customers sometimes. I had a client approach me recently about writing a letter for the Forex market. There was no doubt he had a good...
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Mike picks my brains on sales copy
Posted on October 24, 2012 by wolfspirthttp://youtu.be/IEhBuiXukz0
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the real secrets to selling online or offline
Posted on September 10, 2012 by wolfspirtI regularly get asked to write killer sales letters for people. Killer copy that will knock the audience dead and have them reaching for credit cards but the truth is –there are more important things to get right than sales copy. I recently did a letter for some one that did very well and I have to say that I...
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High conversions-old school style
Posted on July 31, 2012 by wolfspirtSometimes you just have to go back to basics to get the result you are looking in a market. This is what I did with a new client I worked with recently. Niall wanted to sell Physios a newsletter that would have would help them bond with their clients and get them coming back for more treatments. Not something...
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Nobody wins –everybody dies –but excitement sells!!
Posted on April 11, 2012 by wolfspirtI heard this today and was struck by it. Being of a compulsive perfectionistic nature I guess this was inevitable. So how does this relates to sales copy? Well here’s the connection... There will aways be someone with more sales, more success and more money etc. Someone who is always beating you in the moment. It can be hard for...
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Drenched in Curiosity-soaked in cash
Posted on March 19, 2012 by wolfspirtSaw this phrase today and loved it. So much of getting people to take that next step in a sales letter all the way down to hitting that “Buy button” is about creating curiosity all the time. As humans we are hard wired to be curious. Probably something to do with evolution. In sales copy you can keep people glued...
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