Getting Started…Leads That Sell…

Posted on July 25, 2015 by wolfspirt

After the headline, the opening is the most important part when it comes to the success of your sales message. Playing around with different openings after the headline can make a massive difference to your conversion rates. Here are some tried and tested openings you can try out. 1) If you’re like me… This one builds rapport and connection from...

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My Stupid Sales Letter Won’t Sell-Why?

Posted on July 24, 2015 by wolfspirt

    People come to me all the time with sales letters that don’t sell. Here are some questions you can ask yourself straight away to get an idea why your sales letter may be lagging in sales... 1) Is the market there? Now this seems like an obvious one but there are many people out there who have created...

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From Depressing conversion rates to happy sales figures

Posted on April 22, 2013 by wolfspirt

John approached me a few months ago. He had written a great product on how to cure depression but his sales copy was letting him down. When I looked at the sales copy it was obvious why. He had been through 2 sales copy guys but there was no structure to the sales copy and no real attempt to sell...

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Making things easy for more sales

Posted on December 6, 2012 by wolfspirt

Let’s face it...we all like things to be easy in life. No one wants to take the hard road if they can help it. We tend to forget this though when it comes to our customers sometimes. I had a client approach me recently about writing a letter for the Forex market. There was no doubt he had a good...

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Mike picks my brains on sales copy

Posted on October 24, 2012 by wolfspirt

http://youtu.be/IEhBuiXukz0

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the real secrets to selling online or offline

Posted on September 10, 2012 by wolfspirt

I regularly get asked to write killer sales letters for people. Killer copy that will knock the audience dead and have them reaching for credit cards but the truth is –there are more important things to get right than sales copy. I recently did a letter for some one that did very well and I have to say that I...

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High conversions-old school style

Posted on July 31, 2012 by wolfspirt

  Sometimes you just have to go back to basics to get the result you are looking in a market.  This is what I did with a new client I worked with recently.  Niall wanted to sell Physios a newsletter that would have would help them bond with their clients and get them coming back for more treatments.  Not something...

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Nobody wins –everybody dies –but excitement sells!!

Posted on April 11, 2012 by wolfspirt

I heard this today and was struck by it. Being of a compulsive perfectionistic nature I guess this was inevitable. So how does this relates to sales copy? Well here’s the connection... There will aways be someone with more sales, more success and more money etc. Someone who is always beating you in the moment. It can be hard for...

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Drenched in Curiosity-soaked in cash

Posted on March 19, 2012 by wolfspirt

Saw this phrase today and loved it. So much of getting people to take that next step in a sales letter all the way down to hitting that “Buy button” is about creating curiosity all the time. As humans we are hard wired to be curious. Probably something to do with evolution. In sales copy you can keep people glued...

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If you listen they will come

Posted on December 15, 2011 by wolfspirt

Kind of a play on that film” field of dreams” but here is the general idea. If you want to improve your marketing efforts and get more Mullah in your wallet, take note of the language that your market uses. The words and phrases here are the “keys to the kingdom” so to speak. These words and phrase will whisper...

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