• From Depressing conversion rates to happy sales figures

    Posted on April 22, 2013 by wolfspirt

    John approached me a few months ago. He had written a great product on how to cure depression but his sales copy was letting him down. When I looked at the sales copy it was obvious why. He had been through 2 sales copy guys but there was no structure to the sales copy and no real attempt to sell...

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  • High conversions-old school style

    Posted on July 31, 2012 by wolfspirt

      Sometimes you just have to go back to basics to get the result you are looking in a market.  This is what I did with a new client I worked with recently.  Niall wanted to sell Physios a newsletter that would have would help them bond with their clients and get them coming back for more treatments.  Not something...

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