Drenched in Curiosity-soaked in cash

Posted on March 19, 2012 by wolfspirt

Saw this phrase today and loved it. So much of getting people to take that next step in a sales letter all the way down to hitting that “Buy button” is about creating curiosity all the time. As humans we are hard wired to be curious. Probably something to do with evolution. In sales copy you can keep people glued...

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If you listen they will come

Posted on December 15, 2011 by wolfspirt

Kind of a play on that film” field of dreams” but here is the general idea. If you want to improve your marketing efforts and get more Mullah in your wallet, take note of the language that your market uses. The words and phrases here are the “keys to the kingdom” so to speak. These words and phrase will whisper...

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