The Real Secret To Persuasion

Posted on October 20, 2015 by wolfspirt

When all sales copy tips and tricks are said and done…

‘The real basis for persuasion is to understand what motivates a man’
Advertising legend Bill Bernback.

understanding the nature of that carrot on the end of the stick.
understanding EXACTLY what your prospects want to feel, when they buy your product is key to getting them hitting that buy button.