Making things easy for more sales

Posted on December 6, 2012 by wolfspirt

Let’s face it…we all like things to be easy in life.

No one wants to take the hard road if they can help it.

We tend to forget this though when it comes to our customers sometimes.

I had a client approach me recently about writing a letter for the Forex market.

There was no doubt he had a good product but the layout was awful…all scrunched up and all over the place.

Unless you knew the reputation of this guy it’s unlikely you would ever buy anything from him.

After working with the layout and creating a structured sales argument for the product though…It couldn’t have looked more different.

People were now taken effortlessly though the Copy and provided with a compelling clear reason to buy.

This was later reflected in increased sales figures.

So remember…As long as you have the important stuff in place like a hungry market and good product.

Clarity can lead to cash.