But my market is different right? Wrong!!

Posted on April 17, 2014 by wolfspirt

Now and again I get a client who says…but my market is different!! How are you going to write for my market?

It’s an easy mistake to make to think your market is different and is driven by different desires- but you would be wrong.

What most people don’t understand is that everybody is being driven by the same core emotions, no matter what market they are in. No matter who you are talking to, everybody wants to wealthier, healthier and happier to some degree. People will also move heaven and earth to get rid of certain problems and but will not spend a penny on preventing them.

Weight loss is one of these problems and recently a client approached me looking for me to do some sales copy for his offline supplement company. He was slightly worried that the sales copy samples I had from my Biz Opp samples and self help niche samples online would not connect with his market.

I told him flat out, you’re right!! The language I use on that online sales copy will be different from the language I use when talking to your market, but I can get the heart of how they want to feel emotionally and what their emotional pain is in a few seconds.

Long story short…We decided to work together. And the client could not be more pleased with the conversion rates.

Here’s what he had to say below. If you want results like this, I still have space for one more project for April.

Peter wrote some killer copy for us that is getting a great response and conversion in both our English and Spanish markets. Will definitely use again! Matthew Harris

http://www.myvitasource.com/en