Blog
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THE “SO WHAT” TEST
Posted on November 1, 2014 by wolfspirtTHE "SO WHAT" TEST Wanna write HIGH IMPACT copy? After everything you write-ask yourself -so what? In other words-why is...
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Why copywriting is like chess
Posted on July 16, 2014 by wolfspirtAs a copywriter you have to anticipate the moves of your customer. Like a chess player, you have to...
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Need Headline Inspiration??
Posted on July 1, 2014 by wolfspirtSome of the coolest headline writers work for the National Enquirer. If you want to write in a way that...
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But my market is different right? Wrong!!
Posted on April 17, 2014 by wolfspirtNow and again I get a client who says...but my market is different!! How are you going to write for...
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How To Write High Impact Headlines!!
Posted on April 14, 2014 by wolfspirtMost copy guys and marketers make the fatal mistake of leaving the headline as an after thought. Something they throw...
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Don’t shoot the copywriter (all the time)
Posted on February 5, 2014 by wolfspirtIt’s easy to blame low conversions on your copywriter and with the amount of poor copy out there right now...
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3 ways to make a splash in your market and mop up extra sales
Posted on January 25, 2014 by wolfspirtI help clients make a high impact in their market and see higher sales figures than their competitors all the...
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How to stop putting your customers to sleep
Posted on December 19, 2013 by wolfspirtMost copy these days is a snooze fest. It fails to catch attention, build any desire and peak enough interest...
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Using awareness to create high Impact sales days
Posted on December 6, 2013 by wolfspirtThe results you get life are never just things that happen randomly. Just like the sales figures you get in...
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Quick tips on using testimonials to sell in your copy
Posted on October 31, 2013 by wolfspirtUsing testimonials to promote your product and service can be tricky. Do it wrong and it can actually decrease your...
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The sales boosting mindset
Posted on October 23, 2013 by wolfspirtI used to have boss that said “the figures are never just the figures.” He was running a number of...
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Curbing Crazy monkey syndrome
Posted on October 16, 2013 by wolfspirtWhen you want to sell something online, one of the biggest problems people face is what to sell and to...
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Why your sales letter may suck…
Posted on October 12, 2013 by wolfspirtI’ve looked at thousands of sales letters over the years. Most of them contain fatal errors that diminish or destroy...
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How to sell with email the easy way…
Posted on October 7, 2013 by wolfspirtI’m sure you’ve heard the expression the money is in the list? Well if it were true, spammers would be...
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An uplifting musical story
Posted on September 28, 2013 by wolfspirtHi there I love a story with a happy ending...don’t you?? Here’s one: Martin is like many small online marketers...
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